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Good morning, Hollow Oak Coffee Ltd

Dashboard

Sample data

Cash position

£48,215

Across 2 accounts

Profit this month

£12,480

Up 18% on last month (£10,570)

VAT due

£7,930

Due 7 February 2027

MTD for VAT

On track

Q4 return ready for review

Reports

Friday 30 October

Friday sales were £1,770, down 14% on last Friday. Cash closed at £48,215. 3 things need your attention.

Sales

£1,770

−14% on last Friday

Cash

£48,215

Down £627.40 today

Bank lines matched

3 of 4

Matched automatically

Sales by channel
Shopify subscriptions£1,110+6%
Shopify one-off orders£470+4%
Amazon FBA£190−66%

Coming up in the next 7 days

  • 3 Nov: Pay Origin Green Imports−£5,600
  • 5 Nov: Pay Royal Mail−£2,180
  • 6 Nov: Bloom Deli due to pay+£960

Flags (5)

  • ActionPossible duplicate payment to Kraft Pack Co

    £1,236 was paid on 28 Oct and again on 30 Oct. Check they haven't been paid twice for one bill.

  • Action2 card payments need a receipt

    AMZN Mktp UK £149.99 on 26 Oct; Screwfix £64.20 on 27 Oct. Snap the receipts in the app so they can be matched.

  • ActionChase The Daily Grind Café

    £1,480 was due on 16 Oct and is now 14 days overdue.

  • WatchFirst payment to QuickShip Couriers Ltd

    £860 to a supplier that isn't in your Xero contacts. Check it was expected, then add them as a contact.

  • WatchAmazon FBA sales down 66% on last Friday

    £190 against £560 a week ago. Check listings, stock and ads are all live.

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Cash over 12 months

October 2026 in brief

October profit was £12,480, up 18% on September and your best month since December.

Sales were £61,400, up 14%. Shopify subscriptions did most of the work, adding £4,459.

Gross margin slipped from 48.5% to 46.0%, mainly from higher green coffee and shipping costs.

Cash ended at £48,215, up £6,415. After the VAT bill and January payroll, you'd have £25,700 to spare.

Next 3 months: we forecast £38,200 profit and about £56,000 in the bank by the end of January, after tax and other payments.

Biggest opportunity: pass on green coffee costs with a price rise, worth about £14,800 a year.

Written by Bookhand from your books. Reviewed by Sarah, your accountant

Ask Bookhand

Sales forecast

Next 3 months: £38,200 profit

Trend and seasonality from your last 12 months. Cash forecast to reach £56,000 by the end of January, after tax and other payments.

Spending patterns

  • Creeping up

    Green coffee costs have crept up from 20.0% to 24.5% of sales over the year, and have gone up in most of the last 4 months. That's £2,791 a month more than last November.

  • Spike

    Shipping costs jumped to 11.0% of sales, against 9.2% over the previous 3 months. That's £1,126 more this month.

  • Creeping up

    Amazon fees have crept up from 12.4% to 15.2% of Amazon FBA sales over the year, and have gone up in most of the last 4 months. That's £465 a month more than last November.

  • Creeping up

    Software costs have crept up from £610 to £865 a month over the year, and have gone up in most of the last 4 months. That's £255 a month more than last November.

Ways to improve profit

Up to £37,600 a year if you act on all of them

  1. +£14,800 a year

    Pass on green coffee costs with a price rise

    Green coffee now costs 24.5% of sales, against 20.0% last November. Gross margin is down to 46.0%.

    Raise one-off and Amazon prices by 5%. Leave subscription prices alone for now: they're your most loyal customers.

    Assumes no drop in one-off or Amazon orders.

  2. +£12,200 a year

    Get shipping back under control

    Shipping is 11.0% of sales, up from 9.2%.

    Ask your carrier to match last quarter's rates or quote a competitor, and raise the free-delivery threshold on one-off orders.

    Assumes shipping returns to 9.2% of sales.

  3. +£5,100 a year

    Reprice Amazon to recover fee rises

    Amazon fees have gone from 12.4% to 15.2% of Amazon sales since last November.

    Raise Amazon prices by about 3% on your best sellers, or move slow lines to Shopify only.

    Assumes Amazon order volumes hold at the new prices.

  4. +£3,100 a year

    Audit your software subscriptions

    Software has gone from £610 to £865 a month.

    List every subscription, cancel tools nobody logged into last month and drop seats for leavers.

    Assumes you can get back to last November's spend.

  5. +£2,400 a year

    Move Amazon buyers onto subscriptions

    Every £100 sold on Amazon costs £15 in fees; on Shopify it's £2.

    Put a subscription discount card in every Amazon parcel, pointing to your Shopify store.

    Assumes 10% of Amazon sales move to Shopify subscriptions.

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